P&G’s Pritchard on What Drove the Big Media Decision – AdAge.com (blog)


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P&G’s Pritchard on What Drove the Big Media Decision
AdAge.com (blog)
P&G may still be the biggest U.S. advertiser, but it no longer feels it has to have its entire media budget with one agency to take advantage of its clout, according to Global Brand Officer Marc Pritchard, who oversaw a review concluded today that put
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